According to the "Sun" report, Liverpool hopes that the next chest advertising sponsorship fee can reach 70 million pounds per year.
Liverpool’s current chest advertising sponsor is Standard Chartered Bank. The cooperation between the two parties began in 2010. The current contract expires in 2027, and the annual sponsorship amount is approximately 50 million pounds.
The Sun stated that Standard Chartered Bank has the priority on whether to renew the contract, and Liverpool's top management will start negotiations, and an agreement between the two parties may be reached soon. However, Liverpool will not rule out other options, including other banks, and they hope that the next sponsorship agreement can reach 70 million pounds.
Currently, the most generous chest advertising sponsorship agreements in the Premier League belong to Manchester United (Snapdragon) and Manchester City (Etihad Airways), with sponsorship fees of approximately 60 million pounds per year.